The merit of slacktivism
Gandhi said, “First they ignore you, then they ridicule you, then they fight you, then you win.” #KONY2012
— Invisible Children(@Invisible) March 12, 2012
100 million views in six days
Jason Russell:
It definitely oversimplifies the issue. This video is not the answer, it’s just the gateway into the conversation.
Bono:
Spreading like wildfire, and sparking a heated, fascinating, much needed debate, this is brilliant campaigning.